As I started my morning, I came across a very interesting article called, “7 Reasons Some Entrepreneurs Don’t Meet Their Potential”, by Nellie Akalp. In this article she points out 7 reasons entrepreneurs struggle to make it on their own. Often in our work environment, we are “superstars”, but once we take that step forward to doing it on our own, something changes.
Besides the new responsibilities that come with running our own business, there are emotional struggles like self-doubt, fear of rejection or fear of failure. There are the moments when we are overwhelmed by everything we now must do on our own, where as before, there was a support staff working for us behind the scenes. There is a struggle to focus on what’s important and going to move us forward verses the fight to keep up with the “busywork” such as checking email, never ending tweets and phone calls.
As a small business owner you know the importance of marketing your business on a constant basis. The question becomes, do you plan it or just “wing it” on a daily basis?
I’m sure you’ve zeroed in on your target market, so you know “who” you are talking to, now you need to plan out your marketing strategy to keep you going throughout the year. The details may alter, but a good foundation should help keep you focused
For all those who still haven’t outlined their 2012 or who want to get a start on 2013′s marketing strategy, as well as those who from time to time lack inspiration, Getresponse.com has created a chart to solve your fears and hesitations and help you set clear dates and objectives for your campaigns throughout the year: The Promo Campaign Planner.
Not much to say here… this infographic speaks volumes all on its own….
Tell us what you think? Are you making sure you are giving your customers the best you can?
Over the past nine years, Toresa Slater has worked tirelessly for the Science Council Manitoba as desktop publisher preparing promotional documents, annual newsletters and managing registrations for key conferences. Her work is impeccable, timely and insightful always delivered with a tremendous sense of calm organization. The SCMB has benefited greatly from her work and guidance. Consider her as a topnotch asset to your industry or business.
Dr. Heather A. Robinson
Past President Science Council Manitoba
One of the questions I’ve been asked often is how to know if your ready for a virtual assistant. While the answer to this question will vary depending on your own circumstances, there are a few key points you should consider in making your decision. Things such as your time, workload flexibility and the fact that almost anything can and is done virtually these days. We’ve created a simple exercise which you can download at the end of this article that will help you determine whether or not you need a VA. (It’s a free download)
Your Time is Worth Money
You may be concerned about the cost, especially if you are just starting up, but consider the amount of time spent doing non-income generating tasks each day. Imagine if you could focus completely on building your business and increasing profits, how much faster your company would grow.
You would essentially be saving money. Spending valuable hours on your genius work would mean more productivity and more revenue.
Virtual Assistants Allow for Scalability
Starting out you may only need a few hours help to keep you focused and on track. Why go through the hassles, headaches and added cost of hiring an employee for a few hours here and there?
Virtual Assistants allow you to choose blocks of time granting you the flexibility that suits your business both now and in the future. You only pay for the actual work you need done. You can start out small, maybe 5 hours a month and increase if and when you’re ready.
Now A Days Almost Everything is Virtual
I don’t know about you, but I find most of my transactions are or can be done virtually via email, phone or even Skype. That means many of the day to day tasks you do now can be handled easily and virtually by your assistant. Location doesn’t matter anymore. (Though I do recommend hiring someone who can effectively communicate with both you and your clients, written and verbal).
These key points are only part of the decision process, now you need to take an in-depth look at your own tasks and schedule to see if hiring a VA is really important for you.
We’ve created a downloadable tracker that will help you determine not only how you are spending your precious hours, but also on which tasks. In just 5 days you will know:
- What exactly you do each day.
- How much time you’re spending on each task.
- Whether the tasks are generating income or not.
- Where you could improve productivity.
- How little time your spending with family and friends
- How much time is being wasted on non-income generating tasks (how much you could be saving/earning)
- And of course, the type of tasks you may be able to delegate to your virtual assistant.
The Tasks Tracker is free to download and super easy to use. Simply print it out and commit 5 days to journaling your tasks. Then on the 6th day over your favourite beverage, you can quickly assess your time, productivity and whether or not a VA is worth it for your business.
We’d love to get your feedback and results, so once you’ve completed the entire exercise, please leave a comment below sharing your thoughts, experience and results.
The Hiltcoca Company is a used car dealer located in Winnipeg, Manitoba who feature quality, pre-owned cars, trucks and SUV’s.
Double Dragon Jewelry Ltd. needed a new cover and profile picture that best showcased their business.
Chickadee Photo Art has been working with us since 2008 and showcases hundreds of beautiful wildlife and nature photos.